Joico is the premium brand represented in Brazil by World Comexx, importer of hair beauty products. Our commitment to beauty professionals in the market lead us to contribute with the evolution and growth of the beauty segment.


As a premium brand, constant inovation means Joico and Joico is a synonym for reconstruction and protection of the hair structure.


An evolving technology brand is how Joico wants to continue to be known and recognized as unique – by professionals and demanding public.


Joico scientists sought and found the missing ingredient for damaged hair and now they present the Bio-advanced Peptide Complex: the power of DNA and bio-mimicry Science, the most powerful hair reconstruction technology – a finding that only an innovative brand could offer.

The results are amazing

Your hair gets extremely strong and healthy since it provides immediate reconstruction, long-lasting result and more vibrant gloss. We invite you to know our Joico line and its benefits. You will get surprised when you feel the effect of the treatment and the consequent transformation in your hair at each application. Give it a try. Commercialized in the best beauty salons in Brazil.